● Vet Formulated
● 100% Natural
● Rated 4.7 on Trustpilot
● Vet Formulated
● 100% Natural
● Rated 4.7 on Trustpilot
Excellent 4.7/5 by dog lovers
Help Your Dog Stop Scratching - For Good This Time
Scratching, red skin and coat loss almost always come from the same place - your dog's gut. Most supplements only fix one part of that. Pet Gently targets all three: gut health, immune response, and inflammation, so the scratching stops at the source, not just the surface.
Less itching and better sleep for both of you
Supports red, irritated skin & coat
Works with your dog's current treatment
Results within 90 days or your money back
1. Select Your Dogs Size:












Bella scratched all night, every night. We tried Apoquel, steroids, three different kibbles, salmon oil, nothing lasted more than a fortnight. Four weeks on Pet Gently, the scratching halved. By week eight, she was sleeping through the night. Her coat is growing back over patches that were bald for a year. I wish I'd found this before spending £2,000 at the dermatologist.
Sarah R.
- Verified Customer
"Bella is a 4 year old Lab who used to scratch all night, every night. We tried Apoquel, steroids, three different kibbles, salmon oil, nothing lasted more than a fortnight. Four weeks on Pet Gently, the scratching halved. By week eight, she was sleeping through the night. Her coat is growing back over patches that were bald for a year. I wish I'd found this before spending nearly £360 at the dermatologist."
Sarah R. - Verified Buyer
Excellent 4.7/5 - 808 Reviews
Skin, Coat & Digestive Chews
The UK's first 12-in-1 chew that targets the hidden gut-skin connection driving your dog's chronic itch, so you can finally stop cycling through drugs, diets, and supplements that only work for a few weeks.
1.Select Your Dogs Size:
Small
0-9 kg
Medium
9-18 kg
Large
18-36 kg
Extra Large
36+ kg
2.Select Purchase Option:
1 Pack-60 chews
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£19.99
Only £0.33 per chew
1 Pack-60 chews
+£3.99 Shipping
Only £0.66 per chew
3 Packs-180 chews
+£3.99 Shipping
Only £0.44 per chew
6 Packs-365 chews
+£3.99 Shipping
Only £0.41 per chew
1 Pack-60 chews
+£3.99 Shipping
Only £0.66 per chew
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Your dog sees results - or you don’t pay.
93% of customers see the benefits within 90 days. We're so confident, we guarantee it.
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Stops the Itch Naturally
Supports Coat Regrowth
No Steroids
12 Active Ingredients
90-Day Guarantee
Vet-Approved
Results from Week 3
Stops the Itch Naturally
Supports Coat Regrowth
No Steroids
12 Active Ingredients
90-Day Guarantee
Vet-Approved
Results from Week 3
Why Your Dog Won't Stop Scratching, No Matter What You've Tried
Dog mums across the UK are cycling through the same exhausting pattern, Apoquel, steroids, elimination diets, medicated baths, salmon oil. Yet their dogs keep scratching through the same symptoms:
Constant scratching, licking, and chewing, especially at night, especially the paws
Red, inflamed skin with bald patches that won't heal no matter what cream you apply
Coat thinning, dull texture, greasy feel, even on a premium diet
£100-£150/month on Apoquel or Cytopoint that works while you pay, rebounds the moment you stop
If you've done everything right, tried the medication, changed the food, bought the supplements and you still wake up at 2 AM to the sound of scratching, the problem has never been your dog's skin. It's what's happening underneath it. And it's not something any of those approaches could reach.
The Broken Loop: Why the Itch Always Comes Back
If your dog is still scratching despite everything you've tried, it is not because you haven't done enough. It's because every approach you've been given targets the symptom, not the source. Here's what's actually a happening.
Most treatments for itching target the skin. But the itch starts in the gut.
Your dog's gut microbiome is out of balance, producing inflammatory toxins instead of protective nutrients. Those toxins leak through a damaged gut wall into the bloodstream, triggering an immune overreaction that shows up as itching, redness, and coat loss.
1) The gut produces toxins instead of nutrients
An imbalanced microbiome ferments food incorrectly, flooding the system with inflammatory compounds. That's the invisible fire driving the itch.
2) Mast cells in the skin explode
Those inflammatory signals make the skin's mast cells hypersensitive. They burst open at the slightest trigger, grass, dust, pollen, flooding the tissue with histamine. That's the scratching.
3) Apoquel mutes the alarm. The fire keeps burning.
Drugs like Apoquel cut the communication line so the brain doesn't receive the itch signal. But the cellular inflammation rages unchecked underneath. The moment you stop the drug, the backlog hits all at once. The itch rebounds, worse than before.
The Restored Loop: How One Daily Chew Stops the Itch Where It Actually Starts
Pet Gently doesn't mute the alarm. It puts out the fire.
1) Probiotics + Prebiotics heal the gut wall
120mg of targeted probiotic strains restore healthy fermentation. The gut stops producing inflammatory toxins and starts producing short-chain fatty acids that repair the intestinal lining from the inside.
2) Quercetin stabilises the mast cells
Instead of letting the cells explode and flood tissue with histamine, Quercetin acts as a biological safety pin, blocking the calcium influx that triggers the reaction. Your dog's itch threshold rises. Environmental triggers that used to cause a crisis no longer cross the line.
3) The scratching fades. The coat grows back.
93% of owners report improved skin condition within 90 days. Bald patches begin to regrow. Night scratching decreases. And because the source has been corrected, not suppressed, the results hold.
12 Ingredients. Every One Has a Job.
No fillers. No padding. The six core ingredients below target the Fiber-Stool-Gland loop directly. The remaining six support the gut, skin and coat, because they're all part of the same system. No competitor addresses all three simultaneously.
Quercetin - 25.2mg
Nature's plant-based histamine support
Helps maintain normal mast
cell function
Supports comfortable skin naturally
Probiotic Strain Mix - 120mg
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Beneficial bacteria for gut balance
Helps maintain digestive comfort
Supports healthy stool quality
Essential for microbiome wellness
Salmon Oil - 132mg
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Rich source of Omega-3 EPA & DHA
Helps maintain comfortable, calm skin
Supports healthy coat & skin hydration
Essential fatty acids for daily wellness
Burdock Root - 25.2mg
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Traditional botanical for digestive support
Helps Maintain gentle digestive balance
Natural source of inulin and polyphenols
Supports skin and gut wellness
Flaxseed Powder - 120mg
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Natural source of Omega-3 and fiber
Helps support coat & skin health
Supports healthy stool formation
Rich in ALA for daily wellness
Psyllium Husk - 120mg
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Premium soluble fiber for stool quality
Helps create firm, healthy stools
Supports Supports natural anal gland emptyingnatural inflammatory responses.
Essential for digestive regularity
Pumpkin Seed - 60mg
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Natural source of dietary fiber
Helps support healthy digestion
Supports firm, well-formed stools
Nutrient-rich for digestive wellness
Turmeric - 30mg
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Traditional botanical with natural curcumin
Helps normal inflammatory response
Supports skin comfort & digestive wellness
Powerful antioxidant for daily health
Grapeseed - 60mg
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Rich in polyphenol antioxidants
Helps maintain healthy skin cells
Supports skin & gut barrier function
Promotes better mobility and flexibility.
Liquorice - 105mg
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Traditional herb for soothing support
Helps maintain digestive tissue comfort
Supports skin wellness naturally
Botanical used for centuries
Seaweed - 120mg
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Supports skin & coat wellness
Helps maintain oral health naturally
Rich in natural trace minerals
Trusted botanical for complete support
Vitamin C - 24mg
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Key nutrient in tissue repair diets
Supports collagen production for joint health.
Helps boost immune function.
Promotes antioxidant protection for joints.
No Steroids
No Grains
No Sugar
No GMOs
No Colors
No Fillers
Why Nothing Else Actually Worked.
Apoquel / Cytopoint
These drugs work by interrupting the signal between the inflammation and the brain. Your dog stops feeling the itch - but the inflammatory fire in the gut keeps burning. When you reduce the dose, the backlog arrives all at once. That's the rebound. This isn't a criticism of your vet's advice. It's how the drug was designed, and it was designed to manage, not resolve.
Medicated Shampoos & Topicals
Chlorhexidine baths, anti-itch sprays, and steroid creams treat the surface. The skin is the symptom, not the source. If the gut is still leaking inflammatory toxins into the bloodstream, no amount of topical treatment will stop the itch from returning within days of the bath.
Elimination Diets / Raw Feeding
Elimination diets are the right instinct - removing triggers makes sense. But if three inflammatory pathways are running, removing one input only lowers the load slightly. It doesn't repair the system. That's why elimination diets work for a few weeks then fail, you lowered one input without fixing the system processing it.
Single-Ingredient Supplements (Salmon Oil, CBD, Colostrum)
Salmon oil reduces inflammation. CBD calms the nervous system. Colostrum supports immune function. Each addresses one piece. But itching is driven by at least three interconnected biological systems, the gut wall, the mast cells, and the immune cascade. Treating one while two others rage is why your supplement cupboard is full of half-empty tubs that delivered 20–30% improvement at best. Those supplements were doing something. Just not enough, because the other two pathways were still running.
Voice From The Vet
The majority of chronic skin cases I see aren't purely allergic, they're driven by gut dysbiosis that triggers systemic inflammation. When we restore the microbiome and stabilise the mast cell response simultaneously, we see a dramatic reduction in scratching, redness, and coat loss. This is the approach the research supports: treat the gut and the skin calms down.
Mitchel
RVN, Veterinary Consultant to Pet Gently
What Dog Mums Are Saying After Making The Switch...
Why Pet Gently Is the Clear Choice
See how we stack up against typical Itch, Allergy & Skin products on the market.
Targets gut-skin axis
Stabilises mast cells
100% Natural (no steroids)
12 clinically backed ingredients
90-Day Risk-Free Guarantee
Works with existing medications

Your dog deserves more than "just another supplement" choose the one that actually works long term & made with love, science, and integrity.




Loved by thousands
of Happy Dogs
Try it risk-free for 90 days. If you don’t see a difference, get a full refund, no questions asked.




Try it risk-free for 90 days. If you don’t see a difference, get a full refund, no questions asked.
The Numbers Owners Actually Care About
See what our customers say based on an independent survey conducted in 2025 *
93%
Reported improved skin condition within 90 days
87%
Noticed less scratching within 3 weeks
96%
Dog ate it on the first try (turkey flavour, soft chew)
97%
Said they'd recommend Pet Gently to other owners
*Based on Pet Gently Skin, Coat & Digestive Support internal feedback survey, 2025 (n=500).
What to Expect.
Week by Week.
WEEK 1
THE CHEW GETS ACCEPTED. THE GUT SHIFT BEGINS.
96% of dogs eat it immediately. The probiotic and prebiotic begin recolonising the gut. No visible skin changes yet, the microbiome reset is starting underneath. Set expectations: this is not Apoquel. It doesn't suppress symptoms overnight. It fixes the source.
WEEK 3
THE SCRATCHING STARTS TO EASE.
87% of owners report noticeably less scratching. Night-time disruptions begin decreasing. The gut wall is repairing, reducing the inflammatory load reaching the skin. Owners typically describe this as the moment they realise something is actually different.
WEEK 6
SKIN CALMS. COAT BEGINS TO IMPROVE.
Redness and inflammation visibly reducing. Early signs of coat texture improvement, less dry, less greasy. Mast cell reactivity decreasing as systemic inflammation drops. Many owners report their dog sleeping through the night for the first time in months.
MONTH 3
COAT REGROWTH. RESULTS HOLD.
93% report sustained skin improvement. Bald patches beginning to fill in. Coat visibly thicker and shinier. The gut-skin axis is now functioning properly. Results don't reverse when the diet varies, because you've changed the system, not just masked a symptom.
Got Questions?
We’ve Got Answers
I've tried Apoquel and it works. Why would I switch?
Apoquel suppresses the itch signal but doesn't fix the source. Pet Gently targets the gut inflammation and mast cell instability driving the itch. Many owners use both during a transition period, then taper the medication as the root cause resolves.
My dog has been scratching for years. Is it too late?
No. The gut microbiome can be reset at any age. Clinical studies show significant improvement in dermatitis scores within 8–16 weeks of probiotic intervention, even in chronic cases.
Is this safe to use alongside my dog's current medication?
Yes. Pet Gently is designed to complement existing treatments. It contains no pharmaceutical compounds. Always consult your vet before adjusting medication doses.
The product says Skin, Coat & Digestive, is it strong enough for serious allergies?
The same gut-skin axis mechanism that supports digestion is what drives allergy relief. Six of the 12 ingredients directly target the immune and inflammatory pathways behind chronic itching. It's not a gentle wellness supplement, it's a targeted biological intervention.
Is grapeseed extract safe for dogs? I've heard grapes are toxic.
This is the most common concern we hear, and it's a reasonable one.
The nephrotoxic compound found in whole grapes and raisins is located in the fruit flesh, not in purified grapeseed extract. Grapeseed OPC polyphenols are a distinct ingredient that has been studied and used in veterinary formulations without the nephrotoxic risk associated with whole-fruit consumption.
Our dose of 60mg is within established safe parameters and has been reviewed by our veterinary consultant as part of the full formulation.
Can I cancel the subscription if I change my mind?
Cancel, pause, or modify anytime from your account dashboard, no phone calls, no retention tactics.
We're confident enough in the product that we don't need to trap you. If the subscription isn't working for you, you leave.
If it is, and 93% of customers say it is, you stay because you want to, not because you have to.
Stops the Itch Naturally
Supports Coat Regrowth
No Steroids
12 Active Ingredients
90-Day Guarantee
Vet-Approved
Results from Week 3
Stops the Itch Naturally
Supports Coat Regrowth
No Steroids
12 Active Ingredients
90-Day Guarantee
Vet-Approved
Results from Week 3
Your Dog Deserves the Best
Stop Masking the Itch. Reset the Gut. Let the Coat Grow Back.
90-Day Risk-Free Guarantee
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Rated 4.8 Stars on Trustpilot
Try it Risk Free With Our 90 Day Guarantee!
Rated 4.8 Stars on Trustpilot
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