50% OFF Your First Order · 90-day Money-Back Guarantee

Dog skin care

7 Reasons Your Dog's 
Itch Keeps Coming Back.

Vet visits, a new food and medicated shampoos are usually the first things owners try when the scratching starts. But for many dogs, the itch keeps coming back.

If You've Tried Something Before And The Itch Came Back, It Probably Wasn't Your Fault.

Most owners do everything right. They follow the vet's advice, change the food, buy the shampoo, and wait for the scratching to settle. Here's why the itch keeps coming back, and what actually helps.


Reason 1 of 7

The Problem Is Not The Skin, It's The Gut. 

Creams, sprays and medicated baths all work on the surface. That's where the itch shows, so it's where most of us start. But a lot of what shows up on the skin starts in the gut. When your dog's gut is out of balance, his skin can become more reactive to everyday things like grass, dust and pollen. That's the scratching, the paw licking and the patchy coat.

Reason 2 of 7

Some Things Only Calm The Itch 
While You're Giving Them.

You know how it goes. The injection’s done, or the tablets are working, and for a few days he’s himself again. Sleeping through. Leaving his paws alone. Then, around the time the next one’s due, you hear the licking, the chewing, the thump of his back leg on the floor. Itch tablets and injections calm the itch. They just aren’t made to settle what’s setting the itch off underneath.

Reason 3 of 7

A New Food Takes Away One Trigger. 
Not The Reaction.

A new food often helps for a while. Then the itch creeps back.

Changing the ingredients is the right move, but if the gut is still out of balance, the skin will overreact to everything else.

Reason 4 of 7

Itchy Skin Has Three Parts. Most
 Supplements Only Reach One.

Fish oil for the coat. A probiotic for the tummy. A spray for the red patch on his belly. Each one helps a little. None of them stops the itch coming back.



That’s because an itch like his usually has three parts working at once: his gut, how quickly his skin flares up, and the skin and coat themselves. Settle one, and the other two keep it going.

  • The gut

    Probiotics · Burdock root · Psyllium · Pumpkin seed

  • How the skin reacts

    Quercetin · Turmeric · Liquorice root

  • Skin & coat

    Salmon oil · Flaxseed · Vitamin C · Grapeseed · Seaweed

Pet Gently Skin, Coat & Digestive Chews were made to cover all three. 12 ingredients, one soft chew a day.

Reason 5 of 7

The Licking, The Scooting And The 
Smell Are Often Connected.

He licks his paws until they’re stained rust-red. He drags himself across the carpet just as your friends sit down. And there’s that smell on the sofa cushions you’ve stopped trying to scrub out.



Most owners tackle these as three separate problems, with a different product for each and a trip to the vet every few weeks to have his glands emptied.



They often start in the same place. When the gut is settled and stools are firm, it supports the skin and helps the glands empty naturally.

The licking
The scooting
The smell

Reason 6 of 7

It Only Helps On The Days He Actually Eats It. 

Gut support has to go in every single day, and that’s where most of it falls apart.



The powder turns into a crust at the bottom of the bowl. The capsule turns up behind the sofa. And if he’s on a special diet for his skin, you can’t even hide it in cheese.



A supplement he won’t eat can’t settle anything. It has to be something he sits and waits for.

Powder: left in the bowl
Soft chew: gone in a second
96% of dogs ate Pet Gently on the first try.* 

Reason 7 of 7

The Gut Takes Time. Most Guarantees Run Out First.

A gut that’s been out of balance for months won’t settle in a week. Many owners notice firmer stools first, then quieter nights. The skin and coat usually take longest.



A 30-day guarantee runs out before most of that has had a chance to happen.



So Pet Gently gives every dog 90 days. Still scratching? Won’t eat them? Opened every pack? You still get a full refund.

If a supplement needs weeks of daily use, a 30-day guarantee runs out before you know whether it's working. 

Pet Gently gives every dog 90 days. Still scratching? Won't eat them? Opened every pack? You still get a full refund. 

Skin, Coat, & Digestive Support Chews*
Special offer

Rated 4.7 / 5 on Trustpilot

50% OFF Your First 
Order Of Pet Gently

Gut, skin and coat support in one soft chew your dog will look forward to every day.

Deal ending in: 00:15:00

Cancel Anytime48hr Tracked Delivery 
12.5% Off Every Order After

Try it today with a 90-day money-back guarantee.

4.7 / 5 (1,336 Verified Reviews)

They Tried The Rest First.

“his constant scratching kept me awake at night... Since taking this daily the scratching is slowing down. We have only been on it a month so it's early days but hopefully things are looking up.”
Anne Verified Customer
“My 12 year old rescued yellow lab had an itching problem until she bled. She is 90 percent better and itching has reduced by that amount which is fantastic and she is so much happier.”
Sophie Verified Customer
“The licking and scratching has been reduced, as has the scooting.”
Winston's owner Verified Customer
“This product is good my dog is on both Pet Gently products skin ,coat and digestive chews,and the mobility chews and they do help him he is a 14 yr old Staffie with quite a few health problems.”
Niel Verified Customer
My daschund has been on Apoquel for years but 2 months in to using Pet Gently an I have been able to wean him off his Apoquel and his skin is continuing to improve .
Michelle S. Verified Customer
50% OFF Your First Order + 25% off every order for life

1. Select Your Dogs Size

2.Select Purchase Option:

SAVE 50% 1st month then 13% OFF for LIFE
  • 50% Off 1st Order
  • Discounted Shipping
  • 48Hr Tracked Delivery
  • Cancel, Skip, Anytime
  • Free Gift On Future Orders
  • 25% Off For Life
1 Pack - 60 chews
+£4.99 £1.99 shipping +£4.99 shipping
£19.99£39.99
Only £0.33 per chewOnly £0.67 per chew
🎉 Congrats! You Save 50%

Your dog sees results - or you don’t pay.

97% of customers see the benefits within 90 days. We're so confident, we guarantee it.

  • Fussy Eaters? Covered.
  • All packs opened? Covered.
  • Changed your mind? Covered.

Try risk-free for 90 days.
Full refund, no questions asked.

10,000+ happy dogs

Ongoing Auto-Ship Savings:

50% off 1st order: £39.99£19.99
13% off every order after: £39.99£34.99

+ Discounted shipping at £1.99 (Worth £4.99)

Why Pet Gently Stands Out

Supports the gut, skin and coat together
Soft chew dogs take as a treat
Easy to give every single day
Gentle: no steroids, grains or fillers
Supports firm, regular stools
Time to judge it properly
90-day money-back guarantee
Pet Gently
Typical joint supplement 1
Typical joint supplement 2

Your Dog Sees Results, Or You Don't Pay

Try it for 90 days. If you don't see a difference in your dog, get a full refund, no questions asked.

  • Fussy eaters? Covered.
  • All packs opened? Covered.
  • Changed your mind? Covered.

Frequently Asked Questions

Can I give it alongside my dog's medication?

It's a nutritional supplement, not a medicine, and it's designed to sit alongside your vet's care. If your dog is on medication, check with your vet first, and never stop anything without their advice.

My dog has been itchy for years. Is it worth trying?

Many owners we hear from had been dealing with the itch for years before they tried Pet Gently. Every dog is different, which is why you get 90 days to see how yours gets on.

What if my dog is a fussy eater?

It's a soft, turkey-flavoured chew, and 96% of dogs ate it on the first try.* If yours won't, the 90-day guarantee covers you.

Can I cancel?

Yes. Cancel, skip or pause any time.

Rated 4.7 / 5 on Trustpilot

Give Your Dog 90 Days Of 
Gut, Skin & Coat Support

50% off your first order · 90-day guarantee